Emailing schools

Sample of adverts sent out on our opt-in service to teachers

Below are two samples of adverts that have appeared on Education Management News. All adverts that are sent to these lists must be written in this style. As you see - the ads are not simply an announcement of a product but are written in a newsy style offering the reader a solution to a problem.

The problem of looking at day to day news

I think most PSHE and Citizenship teachers would agree that there can be real value in introducing on-going news stories into class work. The only problem is that amid the torrent of tasks they already face, compiling suitable worksheets on current affairs sometimes simply does not happen.

However, I have recently come across a new service which seems to do much of the hard work for us.

The service is provided by a small teacher-led publishing group called 'The Schools Project'. It supplies monthly news quiz-sheets which aim to make life easier for teachers and includes ready-to-go quizzes and puzzles based on relevant items from the previous month's news. Crucially, answer sheets are provided so absolutely no preparation is required. This makes them ideal for class, homework, cover material, etc.

Moreover, the quizzes are written by practising teachers who understand that there is no point in assuming most youngsters watch the news on TV. Therefore pupils can work out the answers using a variety of codes, anagrams, etc. Indeed, it is this which seems to make the sheets particularly appealing for youngsters across a wide range of ages and abilities.

You can subscribe to one time-saver or take out a universal subscription covering all the time-savers, at what seems a reasonable price. The annual subscription to all the time-savers costs £45. For this, schools receive the time-savers and a licence to duplicate them for use with their own pupils.

Moreover, as the staff at 'The Schools Project' are themselves involved in supply work, they offer discounts for supply teachers as well as NQTs, student teachers and education units in hospitals, prisons, etc.

The range of time-savers include First Citizen (10-12 year olds) and The Citizen (12-16 year-olds) along with a range of one-off Time-Savers covering topics such as 'Alcohol Awareness', 'The Legal System' and 'Money
Matters'.

The monthly time-savers have recently covered topics such as organ donation, shoplifting and identity cards.

For further information please click below:
http://www.schoolsproject.co.uk/mts1.htm

Tony Attwood
Chairman, Hamilton House Mailings Ltd
Reg No: 2444392

Maybe I could do that

One of the problems that I have found particularly frustrating with students coming up to leaving school is that there are always a few in each class who seem to be fixed in their ideas of what they might do after school.

They have ideas – but I want to say to them, “yes, but maybe you don’t have to be quite so limited in your thinking…”

It is as if, having chosen their subjects to study, they don’t feel the need to broaden their outlook any further.

Of course, careers guidance will already be encouraging them to think about themselves and their interests. But still I feel they often need to be able to research careers and hone their personal skills much more.

Which is why I like rooms which have what these days are called “learning and guidance materials”.

One collection I quite like is at www.jaguared.co.uk/downloaddocuments/careers and 6th form.pdf

Where the page says “click here” – guess what… It will be obvious to you, but I missed it completely – but if you do click you will be able to see large images of all the posters in a series.

Tony Attwood
Chairman, Hamilton House Mailings Ltd
Reg No: 2444392

If you are interested in direct mail lists, as opposed to email lists, please go to www.hamilton-house.com

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