Guaranteed Generic emails

Guaranteed Generic emails go directly into the school office – they usually have addresses that begin Info@ or Admin@

There are two ways of purchasing the use of this list from Hamilton House.  You can buy the list for you to send out to schools, or you can ask Hamilton House to send out the list for you.

If you buy the list for your own use the price is just £49.99 plus VAT, and it comes with a four page set of instructions on how to get the best out of the list.  For more details please click here.

If you wish Hamilton House to email the list out for you, the price is higher, but the list then comes with a unique guarantee: that 99% of the addresses are accurate.  In the unlikely event of you using our generic email lists and discovering that more than 1% are inaccurate, we'll refund you twice the cost on each of the inaccurate addresses you have received.

There are details of the guarantee here – but please do note that if you buy the list for you to email out, the list is not guaranteed – although you are getting a copy of the list that we use.

How generic emails get to the right teacher

Most people using generic emails choose to write on the subject line “Attn: Sports Co-ordinator” or any other title, in order to alert the administrator as to which teacher the email is intended for.

An alternative method can be to put a sales line in the subject line (“Free resources for your school”) and then start the message by saying,

Dear Administrator,

Please pass this email on to….

Generic emails have three key features:

1. They are low price
2. They get far lower response rates
3. They are difficult to use if you want to develop a campaign, because schools will start blocking or deleting your emails after a few have come in.

Whereas the personal, preference and subscription email lists are only available from one or two sources, generic emails are available from a huge variety of sources. 

Hamilton House supplies generic email lists, and they can have a real benefit – although we feel that this benefit is maximised when the lists are used in specific ways (such as for getting teachers to apply for free resources).

We have five key lists available as set out below. The prices quoted in the table below are for us to broadcast your email to that list. If you wish to buy the lists the price is £49.99 for all schools in the UK for unlimited use.

Where Hamilton House emails the list on the client's behalf, these prices include:

• Advice and review of how to write the advert for maximum effect
• Supply of the list
• Transmission of the email
• Placement of the advert on UK Education News (www.ukeducationnews.co.uk)
• Placement of the advert on one of the school advert sites (such as www.blog.schools.co.uk
• Tracking report