Tony, Steve and all of us at Hamilton House wish you all a very happy Xmas and a great New Year.
In keeping with a long standing company tradition of taking a break at this time of year we shall not be at our desks after 23 December but will be back on 5 January 2015 and look forward to hearing from you then.
The email lists
There are two kinds of list: personal email addresses of teachers, and lists of general school email addresses (the generic lists).
We have 99% of school email addresses and tens of thousands of personal email addresses of teachers. For details of each list please click here.
For a free report on each type of list, its benefits and disadvantages, please email Chris@hamilton-house.com or call 01536 399 000.
Get more sales… free
Uniquely when you email a list through Hamilton House we’ll also add your advert to our education product blog. This blog is picked up on searches by teachers for school subjects and will result in your advert being read by hundreds or thousands of additional teachers. Click here for more information or call 01536 399 000
Email marketing costs can be cut dramatically in price through a range of special options Click here for more information or call 01536 399 000
Tracking and follow up
One of the great benefits of email marketing is that it allows you to see if people are reading your email, and if they are clicking on the link to your landing page. Then if you want to improve sales further we will know exactly which part of the campaign to change. http://www.emails.gs/tracking.html
Improving your response rates
Response rates in email marketing are affected by the list use, and the way the advert is written. We can advise you on both topics – without cost or obligation. More information here.
Emailing your own list
The most valuable list you have is your list of enquirers and customers, and you should be emailing it regularly. We can help you do this for a very low cost. http://www.emails.gs/ownlists.html
There are two types of email addresses used by schools:
- Personal email lists (which go directly into the in-box of the individual to whom they are mailed) and
- Generic lists (which go to the school office, amidst all the spam, emails from parents and other adverts.)
If you are not familiar with the two types of list, we have a free report on them, and how they can be used, which is available here.
Personal lists are much better performing than generic lists, as you would expect, but also will cost more to send out because of the research that goes into building and maintaining such lists. But you can select teachers by school type and by the subject they teach, which means your emails can be very targeted. In some cases we also have lists of teachers who subscribe to our weekly educational newsletters – these are known as Subscriber Lists.
For a list of personal email addresses for secondary school teachers and FE lecturers click here http://www.emails.gs/Secondarynamedlist.html
For a list of Local Authority advisers’ email addresses see http://www.emails.gs/LAadvisers.html
For a list of personal email addresses for primary school teachers click here
For a list of personal email addresses of teachers who subscribe to Education Management News each week click here
For details of our generic mailing list see http://www.emails.gs/generic.html
Get more sales… free
Uniquely when you email a list through Hamilton House we’ll also add your advert to our School News Service. This website is picked up on searches by teachers for school subjects and will result in your advert being read by hundreds or thousands of teachers in addition to those you email.
Teachers find the pages on this blog by searching on Google and other search engines for key words and through the link from www.schools.co.uk – a site very widely accessed by teachers – not least because of its prime address.
When you undertake an email campaign with Hamilton House in which we send out your emails, we will put your text on the Schools News Service site at www.blog.schools.co.uk without extra charge, and it will stay there for at least a year.
It is impossible to say just how many extra hits an individual advertisement will get because of this listing, but we are seeing many announcements getting between 500 and 1000 extra hits. These are of course in addition to the hits you get from the email that we send out on your behalf.
Email marketing costs can be cut dramatically in price through a range of special options
Among the most popular are:
A Velocity campaign. Through this you contract with Hamilton House for us to undertake several services for you each month in return for a monthly fee. You also get all the marketing guidance and support you want, including (if you wish) the writing of your campaign, writing of website pages, postal mailings etc etc.
Because of the variety of possibilities with a Velocity campaign it is hard to say exactly how much you will pay for your promotions, but 4p to 5p per email is common. For more details please see http://www.velocity.ac/education.html
Full list mailings. If you take a complete personal email list, rather than one part of it, the price in many cases drops by around 30%. Choose the personal list type you want and look for the price in the first column, to see the discount you will get for using the full list. Click here.
School holiday rates. If you email during the half term or main school holidays the rate you pay will be cut by 50%. Many teachers now access their personal school email accounts in the holidays while preparing lessons at home, while many senior managers will be in school using the accounts there. What’s more, because the personal lists are so rarely used most teachers have only one or two emails in the account on returning to school after the holiday – making this a very low cost way of emailing teachers for the start of term.
First time user rate. If you have never used our teacher email service before you are entitled to a 30% discount on your first promotion – but you must ask for the discount at the time of booking the mailing.
Stand By. Stand by allows you to book email campaigns on the Subscription lists or the Personal lists at 50% discount.
To gain the discount you need to book in your mailing, sending us your copy and your payment for the mailing. Since with all these lists each teacher only receives one mailing per week we will send out your mailing in the first available mailing that doesn’t have a booking already – with the guarantee that it will go out within the next five school weeks, and won’t go out during the holiday period.
With all these services please call 01536 399 000 to check on availability, and email Chris@hamilton-house.com to make a booking.
Improving your response rates
Response rates in email marketing are affected by the list use, and the way the advert is written. We can advise you on both topics – without cost or obligation.
If you have not used Hamilton House before for email marketing, then you can talk through the best way to approach the creative side and which list to use by calling 01536 399 000. We can talk about the use of illustrations, attachments, subject lines, headlines, layout etc, and the effectiveness of personal email addresses against generic email addresses.
Alternatively, if you would like to send through a copy of a recent or proposed email, our creative team will look at it, and either phone you back with our thoughts or write you a detailed report on the email, focussing on how you might improve your response rates by making a few changes. Email Chris@hamilton-house.com
Finally, if you would like to read occasional reviews of a handful of the millions of emails sent out by companies advertising their products every day, these appear on www.goodad.co.uk You can also be alerted to each new review that is posted by following us on Twitter @HHMailings.